Answer to Question #159943 in Marketing for Mesfin Ayelework

Question #159943

For Campbell, what are the likely marketing implications of gender, age, and regional influences on the way that consumers buy and use soup in China?



1
Expert's answer
2021-02-01T13:37:59-0500

Campbell’s marketing implications on gender were based on women, where the researchers provided different types of soups and recipes to see their reactions. They realized that most women did not like the broth, and it could be used as a substitute for oil and water when frying. The marketing implication was that Campbell’s soup on gender was to be used as a base for meat, noodle dishes, and vegetable; hence the consumers would be concerned with the time-saving aspect of already made broth or soup (Andrew, 2021).

Campbell’s marketing implications on regional influences were based on the fact that in China cell phones are popular. If they use text messages’ promotions will reach out to many, and many people shop in supermarkets; hence they could use in-store sampling and giving away samples as the marketing strategy.  This strategy enabled Campbell’s soup, especially the Swanson brand, famous and much used in China (Andrew, 2021).

Campbell’s marketing implications on age were based on the fact that consumers would be much concerned with Campbell’s soup health safety as the one they were consuming had a flavor that caused headaches, and other underlying health problems; hence their marketing should be based on lack of usage of flavor and advocate for one would harm them. They also emphasized the usage of cell phones since almost all age groups use mobile phones (Andrew, 2021). 

Reference

Andrew, J. (2021). Quality Soups, Sauces, Food & Recipes - Campbell Soup Company. Campbell Soup Company. Retrieved 30 January 2021, from https://www.campbells.com/.


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