Answer to Question #159525 in Marketing for huzaifa ibrahim

Question #159525

Apply the Message Execution Forms, used in major advertising decisions in the current market practices. Mention the advertisement links for each execution form. (Use any six and in two lines tell why you selected the type)

Expert's answer

Promotional advertisement- this technique involves giving free samples to the consumers. These products are offered in promotional events, trade fairs, and promotional ad campaigns to gain consumers' attention.

Endorsement – this technique involves using a celebrity to endorse your product. The celebrity tells a positive experience with the product.

Bandwagon advertisement- this technique involves persuading consumers to join a class of people who have purchased this product and be a winner. 

Statistics and facts- this technique involve the advertiser using numbers, proof, and real examples to show the product's excellent performance.

Bribe- the technique involves bribing the customer with an extra product if they buy something, using phrases like "purchase one pack of toilet paper and get two more extra toilet papers."

Emotional appeal- this technique seeks to appeal to two factors: the customer's need and fear. Factors most appeal under needs are; the need for security, something new, to become attractive, and for getting accepted—most common appeal on fear; fear of death, getting sick, and getting old.

I would use the Emotional appeal because people will buy a product if they feel it fulfills their needs and takes away their fear.

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