Answer to Question #158594 in Marketing for saleemaslam

Question #158594

CASE ASSIGNMENT 1: REVISION


Your Task


Read the following document and perform the following tasks:


1) Read and analyze the strengths and weaknesses of each sentence. Is the letter professional? (Written analysis not required)


2) Revise and rewrite the LETTER so that it follows the appropriate guidelines for writing professional business messages.


LETTER

I am a new publisher with some really great books to sell. I saw your announcement in Publishers Weekly about the bookseller’s show you’re having this summer, and I think it’s a great idea. Count me in, folks! I would like to get some space to show my books. I thought it would be a neat thing if I could do some airbrushing on T-shirts live to help promote my hot new title, T-Shirt Art.

Before I got into publishing, I was an airbrush artist, and I could demonstrate my techniques. I’ve done hundreds of advertising illustrations and have been a sign painter all my life, so I’ll also be promoting my other book, hot off the presses, How to Make Money in the Sign Painting Business.

I will be starting my PR campaign about May with ads in PW and some art trade papers, so my books should be well known by the time the show comes around in August. In case you would like to use my appearance there as part of your publicity, I have enclosed a biography and photo of myself.

P.S. Please let me know what it costs for booth space as soon as possible so that I can figure out whether I can afford to attend. Being a new publisher is pretty expensive!



ASSIGNMENT GUIDELINES

§ Due no later than 10:00 AM on Monday, February 01, 2021

§ Submit assignment via Moodle

§ Present the letter in an appropriate letter format or style of your choice.

§ Must have a title page with assignment name, course number and name, student name, instructor’s name and date.

§ Counts towards 10% of your total mark.


ASSESSMENT CRITERIA (See Assessment Rubric)

Ø Introduction – 5 pts.

Ø Content & Organization – 5 pts.

Ø Format & Design – 5 pts.

Ø Conclusion & Goodwill – 5 pts.

Ø Grammar, Spelling & Mechanics – 5pts.




1
Expert's answer
2021-02-01T13:37:45-0500

The sentences are well structured and precise as required. However, some of the sentences are having grammatical errors that make the flow disorganized. There is improper use of tense and use of unprofessional words. The letter is not professional since it doesn’t follow the recommendations and guidelines required.

Professional Letter

29/01/2021

From: Publisher

Address

To: Principal Secretary,

Bookseller’s show Organizers.

Address

RE: Request for bookseller’s show invitation as a publisher

I am a new publisher with some great books to sell. I saw your announcement in Publishers Weekly about the bookseller’s show you have this summer, and I think it’s a great idea. Count me in, folks! I want to get some space to show my books. I thought it would be a neat idea to do some airbrushing on T-shirts lives to help promote my hot new title, T-Shirt Art.

Before I got into publishing, I was an airbrush artist, and I could demonstrate my techniques. I’ve done hundreds of advertising illustrations and have been a sign painter all my life, so I’ll also be promoting my other book, hot off the presses, how to make money in the sign painting business.

I will be starting my public relations campaign in May with ads in Publishers Weekly and some art trade papers to make my books well known by the time the show comes around in August. In case you would like to use my appearance there as part of your publicity, I have enclosed a biography and photo of myself.

Please let me know what it costs for booth space as soon as possible to figure out whether I can afford to attend. Being a new publisher is pretty expensive!

Yours Faithfully,

Publisher. 


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