Answer to Question #125279 in Marketing for Ally Ahmed

Question #125279
Define the two types of channels of conflicts
1
Expert's answer
2020-07-07T06:35:08-0400

A channel of conflict is a class among channel partners involved in the same channel of distribution of business. One of the channels of conflict is horizontal channel conflicts. A horizontal conflict arises when two players at the same level of the distribution channel. An example of horizontal conflict is when two retailors or two distributors have a conflict. The second type of channel conflict is vertical conflict. A vertical conflict exists when the conflict is between players are at different levels. An example of a vertical conflict is when a retailer and a distributor conflict.


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