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Answer to Question #71260 in Other Marketing for rose

Question #71260
Which of the following statements is true of personal communications channels?​


​They include public relations, advertising, and sales promotions.


Correct Answer

​They are often less effective than mass communication channels.


Correct Answer

​Their influence on purchase decisions is significant when products are purchased frequently.


Correct Answer

​Their effectiveness derives from individualized presentation and feedback.

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