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Answer to Question #71246 in Other Marketing for kudzai

Question #71246
You are employed as a marketing manager for a company that distributes motorcycles in Zimbabwe. Your boss wants to bring in some scooters from China that have proved very popular elsewhere but has asked for your input on conducting some market research prior to launching the product.
Identify the steps in the marketing research process for your boss. Explain briefly what is involved in each step. (25)
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