Draft a research proposal that is designed to answer the following key research question. “How can the internet be utilized by international service firms to create a strong market presence?”
Almost every business will benefit from having an internet presence. However, before rushing to throw any old content onto the web, take time to create an internet strategy that dovetails into and helps drive your larger marketing and business plans. Reaching customers—and potential customers—using online marketing is more a matter of commitment and strategy than it is a financial expenditure. It does not need to be expensive to reach online customers effectively. Using a market-led approach to Internet marketing, you can build an effective website and attract customers through various Internet-based marketing tactics. Internet marketing involves the use of digital media to inform the market ofyour business and to entice people to purchase your products and services. The internet (and, by extension, mobile) is merely a vehicle to provide greater reach for your advertising, promotional and public relations efforts. Internet marketing must be part of your integrated marketing approach. Internet marketing strategies should be included within your company's overall marketing plan.
Businesses that want to boost the results of traditional advertising need to dovetail their advertising strategies with Internet strategies rather than viewing them as independent channels. A good Internet site, for example, improves the effectiveness of other advertising because many customers who see your company's advertising will evaluate your company's products and services online. Integrating Internet marketing tactics with other advertising ensures that your company provides a consistent brand experience.