Why brand message execution is important ?what kind of executional and strategic consistency is required for electronic media ,print layout and design?( please answer in 200 to 250 words)
Brand message execution aids a company in distinguishing itself from other companies in the competitive market. A strong and good brand message provides the consumers with a good reason why they should purchase goods and services from that company. For this reason, the execution of the message is crucial because it provides a voice for the company hence driving more marketing appeal.
For a company to ensure consistency they have to use their logo and design consistently in order to avoid confusion to the consumers of the company’s products and services. Secondly, choose the right content for your brand which resonates well with your business and that is consistent with the brand’s goals and mission. Aside from the right content, a company needs to ensure that the influencers selected for the brand are the right ones. This is in the sense that the brand influencer appeals to the target audience of the business and that the influencer appropriately uses the brand in their content (Jackson, 2021). Finally, the tone and personality of the brand should be consistent across various channels inclusive of electronic media as well as the print media. For example if a company’s brand is fun and friendly on electronic media, it should also apply that in the print media such that in one channel the brand does not sound to the audience as a different brand.
Jackson, S. (2021). Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned.