Role of creativity in advertising
Creativity plays a central role in advertising because it serves as the selling point of the entire process. Advertisement seeks to leave an impression on people's minds when aired and the best way to do it is ensuring that unmatched creativity is used. Some companies use celebrities to advertise while others use comic relief. In effect, these ads end up creating a huge potential of customers through building a fanbase over time. No one wants to watch a boring advertisement when there are many first-rate, funny, modern and unique adverts.