Answer to Question #113483 in Management for Prosper Mawuli

Question #113483
Jay of Portland, Oregon, created a product called the Java Jacket, (a patented honey-combed) insulating sleeve that slides over a paper cup with a hot beverage to make it comfortable to hold. Having introduced the new product to the market, Sorenson already has cut deals with coffeehouses, specialty stores, and convenience stores nationwide. He started the business with $15,000 in 1993, but Java Jacket has grown tremendously since then. In fact, the company has already sold more than one billion cup sleeves! Sorenson is now in a position where he would like to continue expanding his business, but he is concerned that large and established competitors could introduce their own variations of the same product.

Question 1
Will the market for Sorenson’s product continue to grow in the years ahead?
Question 2
If he is successful, what sources of competition should he expect?
Question 3
What steps would you recommend that he take to protect his company competition?
1
Expert's answer
2020-05-05T12:25:49-0400
Dear Prosper Mawuli, your question requires a lot of work, which neither of our experts is ready to perform for free. We advise you to convert it to a fully qualified order and we will try to help you. Please click the link below to proceed: Submit order

Need a fast expert's response?

Submit order

and get a quick answer at the best price

for any assignment or question with DETAILED EXPLANATIONS!

Comments

No comments. Be first!

Leave a comment

Ask Your question

LATEST TUTORIALS
New on Blog
APPROVED BY CLIENTS