Answer to Question #109241 in Management for Karlaine Negron

Question #109241
Please analyze the following quotation:"Dissonance Theory predicted that people who engage in counterattitudinal behavior should show a more favorable evaluation of the relevant attitude object when they receive a low rather than a high incentive for engaging in the behavior "

Please explain which is the relevant of this proposition in the process to change people attitude.

Dissonance Theory predicted that people who engage in counterattitudinal behavior should show a more favorable evaluation of the relevant attitude object when they receive a low rather than a high incentive for engaging in the behavior " Please also explain why it is necessary to experience dissonance in order to have the possibility to change an attitude.why?
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Expert's answer
2020-04-13T09:52:23-0400
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