You are a manager in charge of a marketing research project. Your goal is to determine
what effects different levels of advertising have on consumption behavior. Based on the
results of the project you will recommend the amount of money to be budgeted for
advertising different products next year. Your supervisor will require strong justification
for your recommendations, so your research design has to be as sound as possible.
However, your resources (time, money, and labor) are limited. Develop a research
proposal to address this problem. Focus on the kind of research designs you would use,
why you would use them, and how you would conduct the research.
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