Answer on Other Management Question for Ami
The process of communication is made up of a series of steps.
Step 1. The person instigating the communication (the sender) decides what it is they want to communicate. They choose the language, words or symbols they will use to get their message across. This is termed encoding.
Step 2. The sender will then decide how they will get that message to the person with whom they wish to communicate. They will choose an appropriate communications channel. They may choose a verbal channel, such as a face-to-face meeting or a telephone conversation, or a written channel, such as an email or a letter.
Step 3. The person for whom the communication is intended (the receiver) will interpret the communication they have received and reconstruct the original message. This is termed decoding.
Step 4. The receiver of the communication will then give feedback to the sender to either indicate that the message has been received and understood or that the message has not been understood and clarification is required. Feedback can
take the form of:
-visual feedback such as a nod of confirmation or a quizzical look to indicate that the message has not been understood
-verbal feedback such as 'Yes, I agree.' or 'Can you please repeat that?'
Communication is only complete when the sender is certain that the receiver has received the message, understood it, and acted as intended. This is a two-way process with both the sender and the receiver feeding back to one another to indicate understanding. The process may seem straightforward, but throughout the process there are a number of potential sources of communications failure.
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