Discrimination on the part of consumers is generated by unequal attitude of consumers to workers, gives them the same type of the service. If there is discrimination on the part of the consumer, who, for example, does not want to have anything to do with women or, alternatively, with the men (he wants to be catered by women), this leads to the segregation of jobs, especially in occupations where contact with the consumer is quite high. If customers have discriminatory preferences, the market under competitive conditions is compatible with discriminatory wage differentials.
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