Answer to Question #266904 in Finance for Jabs

Question #266904

EXPLAIN what you think your client’s buying motives were.


1
Expert's answer
2021-11-30T10:14:57-0500

Buying Motives are the reason(s) you buy the goods and services that you choose. There are 3 categories of buying motives: Emotional, Rational, and Patronage.

Emotional product buying motives include the following:

  • Pride or Prestige
  • Emulation or Imitation
  • Affection
  • Comfort or desire for comfort
  • Sex appeal or sexual attractions
  • Ambition
  • Desire for distinctiveness or individuality
  • Desire for recreation or pleasure

Typical product buying motives include brand preference, quality preference, price preference, and design or engineering preference.


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