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Answer to Question #67707 in Economics of Enterprise for paul

Question #67707
Suppose that you are the managing director of a firm that supplies three goods Laptops, USB and External Hard Drives. The price elasticity of demand for laptops is 2.0: USB drives 1,00 abd for external hard drive it is 0.53. Thee firm is experiencing serious cash flow problems and you have to increase total revenue as soon as possible. You in a position to set prices for these goods. What would the be your pricing strategy for each product? Motivate your decisions
Expert's answer
The price elasticity of the demand for laptops is 2.0; for USB drives it is 1.00; and for external hard drives it is 0.53.
If the firm is experiencing serious cash flow problems and you have to increase total revenue as soon as possible, then our pricing strategy will be built on assumption, that we should increase price for products with inelastic demand and decrease price for products with elastic demand. So, we should increase price for external hard drives and decrease price for laptops to increase total revenue, but the change in price for USB drives will not cause any change in total revenue.

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