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Answer to Question #67675 in Economics of Enterprise for Luyanda

Question #67675
Suppose that you are the managing director of a firm that supplies three goods. Laptops, usbdrives and exrenal hard drives.the price elasticity of the demand for laptops is 2.0 , for usbdrives it is 1.00 and for extenal hard drives it is 0.53. The firm is experiencing serious cash flow problems and you have to increase the revenue as soon as possible. You are in a position to set the prices for these good. What would be your pricing strategy for each product? Motivate your decision ..please assist
Expert's answer
The price elasticity of the demand for laptops is 2.0; for USB drives it is 1.00; and for external hard drives it is 0.53.
If the firm is experiencing serious cash flow problems and you have to increase total revenue as soon as possible, then our pricing strategy will be built on assumption, that we should increase price for products with inelastic demand and decrease price for products with elastic demand. So, we should increase price for external hard drives and decrease price for laptops to increase total revenue, but the change in price for USB drives will not cause any change in total revenue.

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