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Answer to Question #67620 in Economics of Enterprise for MissB

Question #67620
Suppose that you are the managing director of a firm that supplies three goods: laptops, USB drives and
external hard drives. The price elasticity of the demand for laptops is 2.0; for USB drives it is 1, 00; and for
external hard drives it is 0, 53. The firm is experiencing serious cash flow problems and you have to
increase total revenue as soon as possible. You are in a position to set the prices for these goods. What
would be your pricing strategy for each product? Motivate your decisions.
Expert's answer
The price elasticity of the demand for laptops is 2.0; for USB drives it is 1.00; and for external hard drives it is 0.53.
If the firm is experiencing serious cash flow problems and you have to increase total revenue as soon as possible, then our pricing strategy will be built on assumption, that we should increase price for products with inelastic demand and decrease price for products with elastic demand. So, we should increase price for external hard drives and decrease price for laptops and USB drives to increase total revenue.

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